Style begins at an early age. Have you ever looked back through old home movies and realized mannerisms you had at the age of three you still have today? Decades of gestures, inflections, and tendencies all stem from our earliest years on the planet. Even the way we like to dress – which is our way of communicating to the world without speaking – forms during these inaugural years. Ergo, you need to do yourself and your kids a favor and check out Geo Fox Apparel.
Photography by Christin Rose, http://christinrose.com
Geo Fox Apparel began after founder Sarah Fox became the mother of two boys. When she was young, Sarah humorously remembers crying if her mom dressed her in an outfit she didn’t like. So when she became a mother herself, she was excited to dress her kids, but dress them in a way that was true to their unique personalities. As someone who had always loved fashion and felt strongly about what she wore, Sarah felt options were bland for little guys. So she decided to do something about it.
Photography by Christin Rose, http://christinrose.com
And do something she did… Geo Fox Apparel embodies a cool, modern look while championing the phrase less is more.
Photography by Christin Rose, http://christinrose.com
So let’s hear it for the boys (and the girls who are fondly referred to as “Tom”). While Geo Fox Apparel is certainly not just for boys, Sarah draws a lot of inspiration from her sons. Yet, she threads her own aesthetic into each design, thus creating a perfect “his and hers” look rolled into one.
Photography by Christin Rose, http://christinrose.com
Sarah discovered many things about herself through the process of starting her own line. She had dipped her toe in many creative outlets, but Geo Fox Apparel brought all of her creativity together in a way that felt natural and authentic. The best outcome of her endeavor, though, is the ability to share it with her boys.
Photography by Christin Rose, http://christinrose.com
Our conversation with Sarah concluded with her telling us a touching story of when she was sketching new designs in the living room. Her sons saw mommy drawing and grabbed their paints as well. Together, the three of them sat around the coffee table drawing and painting. In that moment, she realized how her career choice was directly and indirectly impacting all of their lives.
Photography by Christin Rose, http://christinrose.com
A parent’s creativity, like eye color or height, seems to have a way of passing down to the child. As Sarah notes, “I want them to pursue their dreams and to know that nothing is ever perfect; only the strive for perfection is.”
